Mikey Likes It

Mikey Likes It: "So do million of others!
Life is known as a wholesome cereal with a delicious taste that millions of adults and children love. Last year, 39 million boxes of Life and Cinnamon Life were sold. If placed end to end, the boxes sold in one year would stretch all the way from New York to Tokyo!

Life Cereal - Historical Packaging Life Cereal was introduced in 1961 by the Quaker Oats Company as a cereal which 'would help kids grow strong'. In the early 70's, Life Cereal became famous for being the cereal that even Mikey, a finicky little 4 year old who 'hates everything', loved to eat. Life stayed with the Mikey campaign for years and even today people everywhere remember Mikey. "